- Work
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W / 033 Falter’s Inferno
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W / 042 Red Bull: Mind Gamers Platform
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W / 047 Squarespace: Playing Lynch
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W / 049 110 Prozent: Interactive Magazine
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W / 050 Google: Konterball
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W / 052 Moët Hennessy: Volcán Tequila
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W / 053 Chobani Foodservice
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W / 059 100 Years of Viennese Modernism
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W / 067 Keego: A Bottle Made for Sport
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W / 068 Feinkoch: A Recipe Platform
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W / 075 In-Vision Site Redesign
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W / 076 Accor Hotels: Seeker Project
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W / 077 Ujet: The Future of Mobility
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W / 081 Samsung: Do What You Can’t
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W / 084 Four Paws: Ruthless Campaign
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W / 085 Bruegel: An Exhibition Site
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W / 093 200 Years Erste Bank
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W / 094 Expensify Th!$
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W / 095 Which One Am I Now Magazine
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W / 098 Schullin: My Diamond Ring
- About
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A / 000 About
- News
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N / 001 New Office!
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N / 002 CCA Awards 2019
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N / 003 8 Learnings From Working Abroad in Lisbon
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N / 004 A Realtime Multiplayer Game with Deepstream
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N / 005 7 wild Cannes Lions
- Random
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R / 004 Nipple
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R / 008 Elektro
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R / 009 AANDRS
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R / 010 SparkAR
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R / 011 Henry the dog
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R / 012 Papabogner
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R / 012 Club Hoho
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R / 013 Wild Spezial
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R / 014 Studio Zeltgasse
- Employees
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E / 002 Matthias Mentasti
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E / 003 Thomas Lichtblau
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E / 005 Thomas Ragger
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E / 010 Stefan Kernjak
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E / 012 Manuel Haring
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E / 015 Moriz Büsing
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E / 019 Raphael Loder
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E / 020 Tobias Sutterlüty
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E / 023 Francis De Clercq
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E / 025 Guillermo Seis
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E / 026 Suzana Orsolic
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E / 028 Stefan Göllner
Ujet – Positioning A Modern Scooter Brand
Renovating An Online Presence
Ujet is a revolutionary new breed of electric scooter with a progressive, customizable and future-facing design.
They came to us to reinvigorate their online presence, looking for an inspiring and responsive user-centric experience. We decided to build a new content strategy from scratch, using original photography to create new key visuals to communicate Ujet’s identity in the blink of an eye.
We built a content strategy juxtaposing urban personalities and architecture with the scooter’s futuristic aesthetics. The strategy emphasises its lifestyle and emotional benefits too – rather than the standard practical advantages of a scooter.
We handpicked the Ciutat de les Arts i les Ciències building in Valencia as the location for a photoshoot, blending the scooter with the eye-popping location. We cast models who could embody a radical new urban generation, including a variety of closeups to link the scooter with modern human body shapes.
The objective was to break away from the industry standards and showcase the Ujet electric scooter in the most stylish, high-tech and futuristic way. wild understood our brief and came up with the creative concept that was as striking as a design of the scooter itself.
We packaged all of this visual content inside spacious minimal layouts, all woven together with smooth animated page transitions. The scrolling experience highlights the Ujet’s various unique attributes, culminating with a ‘Design Your Ujet’ customizer tool, enabling users to pick color, design style, seat height and more to build their personal dream scooter.
