- Work
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W / 033 Falter’s Inferno
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W / 042 Red Bull: Mind Gamers Platform
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W / 047 Squarespace: Playing Lynch
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W / 049 110 Prozent: Interactive Magazine
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W / 050 Google: Konterball
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W / 052 Moët Hennessy: Volcán Tequila
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W / 053 Chobani Foodservice
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W / 059 100 Years of Viennese Modernism
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W / 067 Keego: A Bottle Made for Sport
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W / 068 Feinkoch: A Recipe Platform
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W / 075 In-Vision Site Redesign
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W / 076 Accor Hotels: Seeker Project
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W / 077 Ujet: The Future of Mobility
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W / 081 Samsung: Do What You Can’t
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W / 084 Four Paws: Ruthless Campaign
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W / 085 Bruegel: An Exhibition Site
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W / 093 200 Years Erste Bank
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W / 094 Expensify Th!$
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W / 095 Which One Am I Now Magazine
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W / 098 Schullin: My Diamond Ring
- About
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A / 000 About
- News
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N / 001 New Office!
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N / 002 CCA Awards 2019
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N / 003 8 Learnings From Working Abroad in Lisbon
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N / 004 A Realtime Multiplayer Game with Deepstream
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N / 005 7 wild Cannes Lions
- Random
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R / 004 Nipple
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R / 008 Elektro
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R / 009 AANDRS
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R / 010 SparkAR
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R / 011 Henry the dog
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R / 012 Papabogner
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R / 012 Club Hoho
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R / 013 Wild Spezial
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R / 014 Studio Zeltgasse
- Employees
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E / 002 Matthias Mentasti
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E / 003 Thomas Lichtblau
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E / 005 Thomas Ragger
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E / 010 Stefan Kernjak
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E / 012 Manuel Haring
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E / 015 Moriz Büsing
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E / 019 Raphael Loder
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E / 020 Tobias Sutterlüty
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E / 023 Francis De Clercq
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E / 025 Guillermo Seis
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E / 026 Suzana Orsolic
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E / 028 Stefan Göllner
Falter – Creating An Interactive Online Story
An Innovative Twist On Charity Campaigning
The Falter is a long standing weekly Austrian newspaper focusing on investigative journalism, critical analysis, and the arts and social life. They came to us wanting to create a conceptual online experience designed to hold a black mirror up to modern society – much like the paper itself.
In sharp contrast to Falter’s text heavy format, this immersive mobile and desktop journey uses stark interactive visuals to depict nine layers of hell as a reflection of modern society.
The site ultimately won three Gold Cannes Lions in digital categories, Site Of The Year on awwwards.com, and a Webby for Best Use of Animation or Motion Graphics on a website.
The core idea was to tell a story visually, so we worked with visual storytellers Salon Alpin to breathe life into motion graphics.
The modern dystopian landscape, designed under the influence of Dante’s Inferno, evolves as the user clicks and scrolls through the experience. We maximized the hellscape’s impact utilizing a variety of animated layers and particle systems to make each scene respond intuitively to user interaction.
We developed a custom navigation concept to make descending into hell just that little bit more interesting. We chose WebGL as our go-to technical platform, and put heaps of attention into tinkering with and fine-tuning all of those sonic and visual details.
We feel it shows in the final (multi-award-winning) product! Falter Inferno is a deeply affecting and visceral online experience, which takes users on a devastating journey straight through hell and out the other side.
Setting up a custom build and asset pipeline was really interesting, as was making the assets as small as possible. In the end, completing the whole look with custom geometry and shaders was extremely rewarding.
Stefan Kernjak Senior Developer
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01Won in total 18 awards
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02260k organic unique visitors
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038 layers of hell
We were fortunate to have amazing motion graphics to work with and a lot of creative freedom from the client. In the end, all the fine-tuning, animating and tinkering paid off and we think it really shows the amount of enthusiasm we put into this work.
