- Work
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W / 033 Falter’s Inferno
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W / 042 Red Bull: Mind Gamers Platform
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W / 047 Squarespace: Playing Lynch
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W / 049 110 Prozent: Interactive Magazine
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W / 050 Google: Konterball
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W / 052 Moët Hennessy: Volcán Tequila
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W / 053 Chobani Foodservice
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W / 059 100 Years of Viennese Modernism
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W / 067 Keego: A Bottle Made for Sport
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W / 068 Feinkoch: A Recipe Platform
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W / 075 In-Vision Site Redesign
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W / 076 Accor Hotels: Seeker Project
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W / 077 Ujet: The Future of Mobility
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W / 081 Samsung: Do What You Can’t
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W / 084 Four Paws: Ruthless Campaign
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W / 085 Bruegel: An Exhibition Site
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W / 093 200 Years Erste Bank
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W / 094 Expensify Th!$
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W / 095 Which One Am I Now Magazine
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W / 098 Schullin: My Diamond Ring
- About
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A / 000 About
- News
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N / 001 New Office!
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N / 002 CCA Awards 2019
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N / 003 8 Learnings From Working Abroad in Lisbon
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N / 004 A Realtime Multiplayer Game with Deepstream
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N / 005 7 wild Cannes Lions
- Random
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R / 004 Nipple
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R / 008 Elektro
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R / 009 AANDRS
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R / 010 SparkAR
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R / 011 Henry the dog
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R / 012 Papabogner
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R / 012 Club Hoho
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R / 013 Wild Spezial
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R / 014 Studio Zeltgasse
- Employees
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E / 002 Matthias Mentasti
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E / 003 Thomas Lichtblau
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E / 005 Thomas Ragger
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E / 010 Stefan Kernjak
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E / 012 Manuel Haring
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E / 015 Moriz Büsing
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E / 019 Raphael Loder
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E / 020 Tobias Sutterlüty
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E / 023 Francis De Clercq
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E / 025 Guillermo Seis
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E / 026 Suzana Orsolic
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E / 028 Stefan Göllner
Four Paws – A Digital Campaign With A Twist
An Innovative Twist On Charity Campaigning
International animal welfare organisation Four Paws wanted a new online approach to tackling the illegal trade in tigers. Over 90 percent of the world’s tigers have already been lost, with fewer than 4,000 estimated left in the wild. We decided something as ruthless as the illegal tiger trade means getting ruthless with your audience.
Introducing: Ruthless.
We created a brand from scratch selling fictional products such as ‘Tiger Bone Wine’ and ‘Tiger Potency Liquid‘, creating an online presence that could seamlessly integrate with social media and maximize the impact of this important message.
We researched user behaviour to work out the best path through the site. Ultimately clicking on the dummy products sneakily redirects users to a Four Paws site revealing the ugly truth behind the campaign.
Ruthless attracts, intrigues, surprises - and in the end informs users about the important tiger trade petition. All our nicely packaged fake products are a sad reality in Europe - upon click in the Ruthless shop users get to learn more about the tiger trade business and how they can get active and support Four Paws.
Our goal was to gain people's attention by creating a visually beautiful brand that represents the clean aesthetics of lifestyle and health products.
Manuel Haring Design Director
The campaign also extended out beyond the web. A parallel social media campaign was conceived and a pop-up stand went up in a mall in Hamburg, running with the idea of confronting audiences with the cause where they least expect it - while shopping, online or otherwise.
