- Work
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W / 033 Falter’s Inferno
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W / 042 Red Bull: Mind Gamers Platform
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W / 047 Squarespace: Playing Lynch
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W / 049 110 Prozent: Interactive Magazine
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W / 050 Google: Konterball
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W / 052 Moët Hennessy: Volcán Tequila
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W / 053 Chobani Foodservice
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W / 059 100 Years of Viennese Modernism
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W / 067 Keego: A Bottle Made for Sport
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W / 068 Feinkoch: A Recipe Platform
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W / 075 In-Vision Site Redesign
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W / 076 Accor Hotels: Seeker Project
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W / 077 Ujet: The Future of Mobility
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W / 081 Samsung: Do What You Can’t
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W / 084 Four Paws: Ruthless Campaign
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W / 085 Bruegel: An Exhibition Site
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W / 093 200 Years Erste Bank
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W / 094 Expensify Th!$
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W / 095 Which One Am I Now Magazine
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W / 098 Schullin: My Diamond Ring
- About
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A / 000 About
- News
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N / 001 New Office!
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N / 002 CCA Awards 2019
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N / 003 8 Learnings From Working Abroad in Lisbon
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N / 004 A Realtime Multiplayer Game with Deepstream
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N / 005 7 wild Cannes Lions
- Random
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R / 004 Nipple
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R / 008 Elektro
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R / 009 AANDRS
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R / 010 SparkAR
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R / 011 Henry the dog
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R / 012 Papabogner
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R / 012 Club Hoho
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R / 013 Wild Spezial
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R / 014 Studio Zeltgasse
- Employees
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E / 002 Matthias Mentasti
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E / 003 Thomas Lichtblau
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E / 005 Thomas Ragger
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E / 010 Stefan Kernjak
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E / 012 Manuel Haring
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E / 015 Moriz Büsing
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E / 019 Raphael Loder
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E / 020 Tobias Sutterlüty
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E / 023 Francis De Clercq
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E / 025 Guillermo Seis
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E / 026 Suzana Orsolic
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E / 028 Stefan Göllner
Accor Hotels – The Biometric Travel Agent
Seeking the Future of Travel
Imagine your travel agent could read your mind. Imagine your next holiday could be booked, simply by imagination...
Accor Hotels originally created the Seeker Project to do just that, immersing guests in a sensory experience and suggesting holiday destinations using biometric responses to stimuli. (It was so futuristic that even Elon Musk’s mum tried it out!)
This new world with sensual experiences could be explored on selected locations in the United States and allowed Accor Hotels to target a specific number of people who had the chance to be part of those unique events. But what about all the other potential Accor Hotels guests? This was our task.
So we set about translating that physical experience into digital one. Rather than using wearable monitors, users’ heart rates are measured via contrast changes in their skin on webcam. They then complete a series of binary tests, fed into our own model to turn those responses into three suggested Accorhotel destinations.
We ended up creating a range of fluid animations and interactive assets to keep the design as intuitive as possible, retaining the blissed out Sci-Fi vibe of the original project.
The challenge here was to both efficiently explain this unusual project to users, and guide them through the testing ground as intuitively as possible. We made sure that a handsome, bespoke, and shareable personalized graphic was the result at the end of the experience too.
Working on this project was as much fun as the actual result, as it involved a lot of experimenting and exploring.
Thomas Lichtblau Managing Partner & Head of Design
Note for the critical minds: Even if you’re sure that you know what you want, you should give the test a try - because we (or, our algorithm) might know even better. Inspiration for your next trip and some interesting insights into your personality are included.
You probably have used or heard of this little app to find your perfect partner online, so why not swipe right to find your perfect holiday destination.
