- Work
-
W / 033 Falter’s Inferno
-
W / 042 Red Bull: Mind Gamers Platform
-
W / 047 Squarespace: Playing Lynch
-
W / 049 110 Prozent: Interactive Magazine
-
W / 050 Google: Konterball
-
W / 052 Moët Hennessy: Volcán Tequila
-
W / 053 Chobani Foodservice
-
W / 059 100 Years of Viennese Modernism
-
W / 067 Keego: A Bottle Made for Sport
-
W / 068 Feinkoch: A Recipe Platform
-
W / 075 In-Vision Site Redesign
-
W / 076 Accor Hotels: Seeker Project
-
W / 077 Ujet: The Future of Mobility
-
W / 081 Samsung: Do What You Can’t
-
W / 084 Four Paws: Ruthless Campaign
-
W / 085 Bruegel: An Exhibition Site
-
W / 093 200 Years Erste Bank
-
W / 094 Expensify Th!$
-
W / 095 Which One Am I Now Magazine
-
W / 098 Schullin: My Diamond Ring
- About
-
A / 000 About
- News
-
N / 001 New Office!
-
N / 002 CCA Awards 2019
-
N / 003 8 Learnings From Working Abroad in Lisbon
-
N / 004 A Realtime Multiplayer Game with Deepstream
-
N / 005 7 wild Cannes Lions
- Random
-
R / 004 Nipple
-
R / 008 Elektro
-
R / 009 AANDRS
-
R / 010 SparkAR
-
R / 011 Henry the dog
-
R / 012 Papabogner
-
R / 012 Club Hoho
-
R / 013 Wild Spezial
-
R / 014 Studio Zeltgasse
- Employees
-
E / 002 Matthias Mentasti
-
E / 003 Thomas Lichtblau
-
E / 005 Thomas Ragger
-
E / 010 Stefan Kernjak
-
E / 012 Manuel Haring
-
E / 015 Moriz Büsing
-
E / 019 Raphael Loder
-
E / 020 Tobias Sutterlüty
-
E / 023 Francis De Clercq
-
E / 025 Guillermo Seis
-
E / 026 Suzana Orsolic
-
E / 028 Stefan Göllner
Playing Lynch – Launching New E-Commerce Features with David Lynch
Designing A Phenomenon
Squarespace wanted to launch a new feature for their E-commerce platform while paying tribute to one of the most influential filmmakers of all time. Naturally, this meant casting John Malkovich to embody David Lynch.
Malkovich acted out iconic scenes and characters from Lynch’s works in a series of impeccably made shorts and stills. Built to be distributed using the new E-commerce feature, the content was also the basis of purchasable photographic prints of Malkovich in costume. An album of Lynchian music by the likes of Karen O and Moby, could also be bought. All benefits were contributed to The David Lynch Foundation.
Aiming to synthesize a cultural moment out of this combination of Lynch, Malkovich, and Squarespace, the online experience was rolled out step by step, and spread virally (including tweets from David Lynch himself).Little hints such as crypted cinemagraphs were hidden on sites like Reddit, Soundcloud and Lynch fan sites that were recognised by the fan base.
Wild’s main task was creating the custom Squarespace theme at the heart of the entire campaign. Besides the dark and Lynchian feel to the layout, undocumented features were hidden on the site – to get those superfans scouring the site – and it worked! Some users even tried to hack it…
The world is as you are, dive within.
John Malkovich impersonated seven iconic characters created by director David Lynch which were captured in films and portraits by legendary director/photographer Sandro. Each character made up a chapter and was released day by day - including original Sandro character portraits that could be purchased as prints.
The campaign ultimately earned 10 million Twitter impressions, 11 thousand Facebook shares, and a total of 166 million earned media impressions.
