- Work
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W / 033 Falter’s Inferno
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W / 042 Red Bull: Mind Gamers Platform
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W / 047 Squarespace: Playing Lynch
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W / 049 110 Prozent: Interactive Magazine
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W / 050 Google: Konterball
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W / 052 Moët Hennessy: Volcán Tequila
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W / 053 Chobani Foodservice
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W / 059 100 Years of Viennese Modernism
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W / 067 Keego: A Bottle Made for Sport
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W / 068 Feinkoch: A Recipe Platform
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W / 075 In-Vision Site Redesign
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W / 076 Accor Hotels: Seeker Project
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W / 077 Ujet: The Future of Mobility
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W / 081 Samsung: Do What You Can’t
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W / 084 Four Paws: Ruthless Campaign
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W / 085 Bruegel: An Exhibition Site
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W / 093 200 Years Erste Bank
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W / 094 Expensify Th!$
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W / 095 Which One Am I Now Magazine
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W / 098 Schullin: My Diamond Ring
- About
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A / 000 About
- News
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N / 001 New Office!
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N / 002 CCA Awards 2019
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N / 003 8 Learnings From Working Abroad in Lisbon
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N / 004 A Realtime Multiplayer Game with Deepstream
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N / 005 7 wild Cannes Lions
- Random
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R / 004 Nipple
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R / 008 Elektro
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R / 009 AANDRS
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R / 010 SparkAR
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R / 011 Henry the dog
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R / 012 Papabogner
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R / 012 Club Hoho
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R / 013 Wild Spezial
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R / 014 Studio Zeltgasse
- Employees
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E / 002 Matthias Mentasti
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E / 003 Thomas Lichtblau
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E / 005 Thomas Ragger
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E / 010 Stefan Kernjak
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E / 012 Manuel Haring
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E / 015 Moriz Büsing
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E / 019 Raphael Loder
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E / 020 Tobias Sutterlüty
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E / 023 Francis De Clercq
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E / 025 Guillermo Seis
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E / 026 Suzana Orsolic
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E / 028 Stefan Göllner
My Diamond Ring – Online Shopping Reimagined
Ring Shopping Transformed
Schullin is an award-winning jeweler from Vienna, hand-crafting jewelery since 1955.
Whatever your knowledge of jewelry, choosing the right ring for your partner is a uniquely difficult and time-consuming shopping process. What even is diamond clarity? Or a carat for that matter?
Schullin asked us to develop a digital solution to attract the new generation of tech savvy online shoppers on the hunt for a ring.
My Diamond Ring is a brand new and personalized way of ring shopping. It challenges the current status quo by redefining the online shopping experience in the jewelery industry.
One of the challenges was guiding the shoppers to their perfect ring and helping them throughout the entire ring shopping process.
We started by attending a Schullin workshop to learn everything we could about diamond rings, and created a simple 3-step-process that guides the user to his or her perfect ring choice. Additional customizations are possible on the Design Your Ring page too.
We believe the key to a successful online shopping experience is an intuitive UX. Schullin’s My Diamond Ring site now provides as much bespoke customization opportunities as possible to customers, while also utilizing insights from users to get one step ahead, offering personalised options.
Despite the high complexity of the project, wild has succeeded in developing a website that combines both appealing design with a convincing user experience.
To give the site its distinct look and feel we commissioned an illustrator to create imagery for the various product ranges, such as ‘Glamorous’, ‘Elegant’, and ‘Minimal’. We also made sure to follow best SEO practices to ensure the site’s maximum organic reach.
From building the brand to creating the online shop we guided My Diamond Ring through entire journey. The final result is a beautiful shop that can help everyone who’s hoping for the words “I Do”.
