- Work
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W / 033 Falter’s Inferno
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W / 042 Red Bull: Mind Gamers Platform
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W / 047 Squarespace: Playing Lynch
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W / 049 110 Prozent: Interactive Magazine
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W / 050 Google: Konterball
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W / 052 Moët Hennessy: Volcán Tequila
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W / 053 Chobani Foodservice
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W / 059 100 Years of Viennese Modernism
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W / 067 Keego: A Bottle Made for Sport
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W / 068 Feinkoch: A Recipe Platform
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W / 075 In-Vision Site Redesign
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W / 076 Accor Hotels: Seeker Project
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W / 077 Ujet: The Future of Mobility
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W / 081 Samsung: Do What You Can’t
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W / 084 Four Paws: Ruthless Campaign
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W / 085 Bruegel: An Exhibition Site
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W / 093 200 Years Erste Bank
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W / 094 Expensify Th!$
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W / 095 Which One Am I Now Magazine
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W / 098 Schullin: My Diamond Ring
- About
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A / 000 About
- News
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N / 001 New Office!
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N / 002 CCA Awards 2019
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N / 003 8 Learnings From Working Abroad in Lisbon
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N / 004 A Realtime Multiplayer Game with Deepstream
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N / 005 7 wild Cannes Lions
- Random
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R / 004 Nipple
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R / 008 Elektro
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R / 009 AANDRS
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R / 010 SparkAR
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R / 011 Henry the dog
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R / 012 Papabogner
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R / 012 Club Hoho
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R / 013 Wild Spezial
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R / 014 Studio Zeltgasse
- Employees
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E / 002 Matthias Mentasti
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E / 003 Thomas Lichtblau
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E / 005 Thomas Ragger
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E / 010 Stefan Kernjak
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E / 012 Manuel Haring
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E / 015 Moriz Büsing
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E / 019 Raphael Loder
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E / 020 Tobias Sutterlüty
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E / 023 Francis De Clercq
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E / 025 Guillermo Seis
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E / 026 Suzana Orsolic
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E / 028 Stefan Göllner
Feinkoch – The Search-Based Future Of Cooking
Rethinking Recipe Design
Feinkoch are dedicated to teaching us about food. They’re a culinary photography studio, a kitchen giving cooking classes, and a place where new recipes are constantly being dreamt up.
Feinkoch came to us in need of a site that could quickly and smoothly guide users through their recipe catalogue.
Awesome food photography was always going to be at the heart of this website. Thus, rather than guiding its look, our task was to make this site an instinctive user experience, guiding users between all of the startup’s beautifully presented recipes.
Our solution was to make a tag-based search system the core function of the Feinkoch site. Users can get to the recipes they want by filtering using all sorts of keywords – by ingredient, by cuisine, by speed, or by difficulty.
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01More than 170 recipes to discover
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02From super-simple, easy, medium to advanced
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03Date night recipes included
Together with HFA we created playful illustrations that were used throughout the site, such as for the magazine or the newsletter sign up. Our goal was to produce an assortment of little artworks that covered a broad spectrum of food related things, e.g. spices, drinks, various cuisines.
With wild we've found an agency that not only understands aesthetics and design, but also innovative, digital solutions with a positive user experience. The collaboration from start to end was impeccable.
We also paid hours of attention to fine-tuning those details, matching the colours of our tags to the ingredients and creating both a simple ingredients calculator and checklist for Feinkoch’s recipes. The final outcome helps users to get started cooking, and get creative with their food.
