- Work
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W / 033 Falter’s Inferno
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W / 042 Red Bull: Mind Gamers Platform
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W / 047 Squarespace: Playing Lynch
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W / 049 110 Prozent: Interactive Magazine
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W / 050 Google: Konterball
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W / 052 Moët Hennessy: Volcán Tequila
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W / 053 Chobani Foodservice
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W / 059 100 Years of Viennese Modernism
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W / 067 Keego: A Bottle Made for Sport
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W / 068 Feinkoch: A Recipe Platform
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W / 075 In-Vision Site Redesign
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W / 076 Accor Hotels: Seeker Project
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W / 077 Ujet: The Future of Mobility
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W / 081 Samsung: Do What You Can’t
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W / 084 Four Paws: Ruthless Campaign
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W / 085 Bruegel: An Exhibition Site
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W / 093 200 Years Erste Bank
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W / 094 Expensify Th!$
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W / 095 Which One Am I Now Magazine
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W / 098 Schullin: My Diamond Ring
- About
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A / 000 About
- News
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N / 001 New Office!
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N / 002 CCA Awards 2019
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N / 003 8 Learnings From Working Abroad in Lisbon
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N / 004 A Realtime Multiplayer Game with Deepstream
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N / 005 7 wild Cannes Lions
- Random
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R / 004 Nipple
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R / 008 Elektro
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R / 009 AANDRS
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R / 010 SparkAR
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R / 011 Henry the dog
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R / 012 Papabogner
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R / 012 Club Hoho
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R / 013 Wild Spezial
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R / 014 Studio Zeltgasse
- Employees
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E / 002 Matthias Mentasti
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E / 003 Thomas Lichtblau
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E / 005 Thomas Ragger
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E / 010 Stefan Kernjak
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E / 012 Manuel Haring
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E / 015 Moriz Büsing
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E / 019 Raphael Loder
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E / 020 Tobias Sutterlüty
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E / 023 Francis De Clercq
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E / 025 Guillermo Seis
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E / 026 Suzana Orsolic
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E / 028 Stefan Göllner
Samsung – Building A Mobile-First Interactive Video
On The Run With Samsung
To promote their newest line of products, Samsung wanted to put a spin on a video campaign that put mobile well and truly first.
Luckily, wild got on board with the project before the video shoot with Austria’s greatest living skier: Marcel Hirscher. Having speedily built our concept, this importantly meant we could make sure it was shot in a format usable with both portrait mobile and standard desktop-sized screens.
In six short weeks, we built a concept, advised on a video shoot, and crafted an energetic website to match the fiery feel of this campaign for a global brand – and more importantly one starring a living Austrian legend!
The design highlights Samsung’s products with an agile and intuitive system for scrubbing through the video, following Marcel Hirscher on an action packed urban chase. As the video progresses, users can reveal detailed info pages about the products.
Though built chiefly with mobile in mind, we went the extra mile to ensure the site remains just as engaging an audiovisual experience on desktop.
Expecting an audience sourced from social media, we built the site to be a seamless jump from platforms such as Instagram.
On mobile in particular, the video functions in an instinctive way inspired by social platforms and quick for users to understand.
There’s several nifty little easter eggs too, including an animated Galaxy watch that tells the real time, and some low-key interactive content to show off Samsung’s products.
This project was in many ways challenging and required quite some creative flexibility. Seeing the successful result online kind of made me feel like Marcel Hirscher.
Matthias Mentasti Managing Partner & Head of Innovation
What do Marcel Hirscher and Samsung even have in common? It’s the uncompromising precision, state-of-the-art technology and the constant pursuit of excellence. Make the impossible possible - this is what also summarizes this whole project best.
